I’m an expert in Strategic Marketing

I worked in Event Management and later in Advertising, before I was hired by Royal Dutch KPN in 2004. During a period of 19 rewarding years, I worked in various roles in marketing and innovation. One of my “claim to fame” projects was brokering a long-lasting partnership between KPN and Swedish music giant Spotify. Before that, I created and launched several pioneering TV innovations, one of them was ‘Restart TV’.

Marketing is my superpower
It’s hard to deny my passion for marketing. During my time at Royal Dutch KPN, I’ve worked as a Brand Manager for years. To me, marketing is about the art of identifying the best product-audience ‘match’ and creating a thoughtful campaign to achieve hairy goals. Even now, I use marketing principles while working on transformational projects.

I use my megaphone to spark conversation
Writing and speaking are how I share my ideas. Since 2000, I’ve used my voice to challenge the status quo through blogs, articles, and keynote sessions. These days, I’m most at home behind a microphone — sharing my perspectives on stage at universities and organizations, helping others with my insights.